Given the impact of AI on both manager and seller roles, the frontline manager’s job is evolving faster than ever. Join us to explore how leading teams are operationalizing the concept of “The Manager of the Future” with AI—moving beyond theory to create repeatable systems for meeting preparation, coaching, and skill development at scale.
Based on SBI’s latest research, this session reveals how the frontline manager’s role is changing today and what it will look like in the near future. You’ll hear how Blackbaud is reducing administrative burden and empowering managers by equipping them with proven Copilot and Gong prompts and agents that improve meeting prep, live coaching, and pipeline reviews. You’ll also see how MasterControl scales coaching, training, and reinforcement using AI-driven role-play—covering design formats, scoring systems, and rollout lessons learned.
The forum opens with a welcome and contextual discussion on what “The Manager of the Future” looks like in practice. We’ll then explore two in-depth case studies: one highlighting how Blackbaud’s enablement managers are using AI tools and prompt libraries in real time, and another featuring MasterControl’s approach to scaling AI-driven role-play through Letter.ai, including insights on design, scoring, adoption, and change management. The session concludes with a panel Q&A on tooling, implementation, and impact measurement followed by a wrap-up with key takeaways and actionable resources you can apply this quarter.
This session is exclusively for executive-level revenue and enablement leaders looking to understand how AI is reshaping frontline management and to learn from their peers about transformation in action.
