Join SBI’s Ray Makela and Laurel Tanner, and Mark McWaters from Ambition for a focused half-day workshop built for enablement leaders who want actionable insights and practical tools, not just theory and slideware. We’ll show how AI + disciplined execution remove buyer friction, uplevel frontline managers from administrators to coaches, and translate enablement into revenue impact. Expect timely and relevant SBI research, hands-on working sessions, and peer-led roundtables. Bring a laptop and real challenges—this is a working session. If you are a head of Sales/Revenue Enablement, Sales Effectiveness or an  adjacent leader ready to operationalize AI and modernize manager effectiveness you should attend!
Co-sponsored by Ambition — helping clients exceed targets, drive sales execution, and build winning culture with AI-powered coaching & accountability.
Reducing Buyer Friction: map & fix the moments that stall deals; align content, messaging, and process to the buyer’s path.
Manager of the Future: shift time from admin to coaching & leadership; practical AI-assisted 1:1s, pipeline/forecast hygiene, and skill development.
AI That works for you: prompts, workflows, and governance that stick—plus CRM hygiene and platform consolidation tactics.
Execution Systems: embed accountability loops and weekly action plans to turn insights into real behavior change.
SBI research & benchmarks on the evolving frontline manager role.
Peer-tested prompts & workflows for coaching, deal reviews, and change management.
A sustainment toolkit: cadence templates, KPIs, and a governance checklist.
A 90-day activation plan to embed AI into your enablement practice (not just pilot it).
