Live Growth Forum: The State of SaaS Pricing in 2026 Presented by SBI x PricingSaaS
Pricing is the highest-leverage growth decision most SaaS executives are still getting wrong.
This Live Growth Forum brings together two of the most data-rich perspectives in SaaS pricing to give you the clearest picture of where the market stands today - and where it's headed.
Pat Doran, Managing Director of Pricing at SBI, pairs SBI's deep survey research - 350+ operators and executives who own pricing strategy - with the real-time company-level intelligence from Rob Litterst's PricingSaaS, which tracks pricing behavior across 5,000+ SaaS companies.
The result is the most comprehensive, ground-level view of what's actually working in SaaS monetization right now.
Here's what you'll walk away with:
We'll unpack the 10 key takeaways from SBI's 2026 State of SaaS Pricing Report - things like why companies that absorb AI infrastructure costs into flat pricing miss revenue targets at twice the rate of those who don't, why dedicated pricing ownership outperforms the old committee model, and why seats still matter to most pricing models (and how they continue to outperform their more innovative model counterparts).
Then we'll ground each finding in real-world case studies from the PricingSaaS team - naming who's executing well and what specifically they're doing differently - and unpack latest thinking on what good agentic and MCP pricing looks like as the seat:value paradigm shifts.
If you sit at the intersection of product, finance, and growth strategy, this is the one session this quarter where you'll leave with more than a framework. You'll leave with a clear read on the market and a shortlist of concrete actions.
Join us. The numbers are already telling the story - come hear what they're saying.
